PIA SCHULZ, GERMANY
An international jury has awarded German designer Pia Schulz the first ever VILA TALENT AWARD for her spectacular designs.
ABOUT PIA SCHULZ
Last year Pia graduated from University of Applied Sciences "HTW Berlin" in fashion design as valedictorian and have been working as a freelancer since then. She is focusing on everything related to fashion, arts and design. From illustrations over journalism to actual fashion design and production - she just love to create!
See Pia's reaction when we told her the good news
"It’s 1987. Manhattan’s streets are grey and dirty, but 1 disco ball on Broadway is outshining it all. At the most infamous party club, Studio 54, the music industry and it girls like Grace Jones and Cher gathers. At this place a special zest for life is thriving, expressed by women’s sophisticated and playful wardrobes. This exact period of time is put into my 5-piece capsule collection. The collection is sexy yet still classy. Extroverted and yet commercial. And nostalgic with a modern twist.
Classic retro-elements are transferred into a modern context and extremely feminine silhouettes encourage women to feel beautiful and confident - just like Farrah, Jeri and Co. taught us to be back then" says Pia about her designs
MOTIVATION OF THE JURY FOR AWARDING PIA SCHULZ
Member of the Jury, Christian Gragabber, founder of showroom.de, and a seasoned expert in spotting design talents said: ”I look for the right combination between commercial and intellectual approach. I want to see if a designer brings his/ her own ideas to life while still understanding the need to be commercially meaningful.
Pia is an upcoming designer from Berlin who understands how to create something recognizable. She has perfectly implemented the task given and designed a collection that hits the taste of 2019.”
Pernille Kramer, member of the jury and Product Responsible at VILA, commented “Pia has designed a collection of only five pieces that still manages to be extremely coherent. I have a strong sense that this collection will be embraced by many and will make it possible for us at VILA to work closely with even more new talent, and can’t wait to see it completed in our stores.”