This spring for the first time ever, VILA went on an international search for extraordinary talent. The search was conducted throughout Europe, with more than 350 participants in the two categories: design & photography.
The aim was to find one designer who could design a five-piece capsule party collection, and a photographer who would shoot the image campaign.
The styles and the images will be in every VILA store across Europe November 2018
AND THE WINNERS ARE:
PIA SCHULZ, GERMANY
ELISABETH VAN AALDEREN,
The VILA TALENT AWARDS international jury has awarded Elisabeth van Aalderen the award for photography talent of the year!
See Elisabeths reaction when we told her the good news
THE INTERNATIONAL JURY
The members of the International Jury were:
Julia Lahme – Director Lahme Aps
Mathias Heinrichs – PR Manager, BESTSELLER Belgium
Paulien Riemis – Influencer/VILA ambassador, Belgium
Monika Dagree – Manager, ON TIME PR, Germany
Sophie Sutrich – On TIME PR, Germany
Christian Graggaber – Founder of showroom.de, Germany
Cara Schiffelers – Fashion Director Marie Claire, The Netherlands
Annemieke Bakker – Marketing & PR Manager BESTSELLER, The Netherlands
Marie Bjerre Lautrup – Sales Responsible, VILA
Alejandra Nadales – Marketing, VILA Spain
Jorge Mier-Terán – Photographer, Spain
Annukka Korpinen – Marketing Responsible, VILA Finland
Karoliina Jääskeläinen – Photographer, Finland
Maria SolbergMarketing Manager, VILA Denmark
Annette Hyttel – Digital content and PR Responsible, VILA Denmark
Marie Aasbjerg Andersen – Designer, VILA Denmark
Pernille Kramer – Product Responsible, VILA Denmark
Motivation of the Jury for awarding Pia Schulz the VILA TALENT AWARD
Member of the Jury, Christian Gragabber, founder of showroom.de, and a seasoned expert in spotting design talents said: ”I look for the right combination between commercial and intellectual approach. I want to see if a designer brings his/ her own ideas to life while still understanding the need to be commercially meaningful.
Pia is an upcoming designer from Berlin who understands how to create something recognizable. She has perfectly implemented the task given and designed a collection that hits the taste of 2019.”
Pernille Kramer, member of the jury and Product Responsible at VILA, commented “Pia has designed a collection of only five pieces that still manages to be extremely coherent. I have a strong sense that this collection will be embraced by many and will make it possible for us at VILA to work closely with even more new talent, and can’t wait to see it completed in our stores.”
Motivation of the Jury for awarding Elisabeth van Aaalderen VILA TALENT AWARD
Member of the international jury, Cara Schiffelers, Fashion Director at Dutch Marie Claire, found that “Like no other, Elisabeth embodies the pretty picture focus on the female look which is representative for VILA. Modern with a distinctive twist!”
Maria Nordstrøm Solberg, head of VILA marketing, found that: “I am thrilled and looking very much forward to working with Elisabeth, and I am looking forward to the challenge of mutual influence, seeing what Elisabeth will bring to the shoot in interpreting VILA.”
The 5-piece collection and the images will be in every VILA store across Europe in November 2018.