Become our new
V I L A  P A R T N E R 

WHY YOU SHOULD JOIN US!

A strong background - A strong brand

THE STORY


It all began in 1994, where VILA became part of the family-owned Danish fashion house, BESTSELLER. VILA quickly grew and found its look, feel, and core: Designing accessible fashion for young women with a personal style. 

Located in Jutland, 20 min. from Aarhus, VILA has always stayed true to its mission of creating feminine fashion with focus on quality design and details at affordable prices. Today, VILA is sold through more than 110 retail chain stores all over Europe and 2000 multi-brand stores. VILA also covers VILA.com and shop-in-shop.

Our design philosophy is based on our three key areas Feminine, Sensual, and Simple. We have a pure and simple approach to fashion design. We unite femininity with our fashion and trend insight and add a bit of sensuality.

Our three keys

F E M I N I N E

S E N S U A L

S I M P L E

Our vision is to be the feminine fashionistas favourite store

THE VILA CULTURE

 VILA’s headquarters reflect who we are and what we do. We do fashion and we are always on the lookout for inspiring new combinations, trends, and movements on the fashion scene. We enjoy the lightness, the look, and the feel of our Nordic roots and we celebrate working together in passionate fashion-driven teams. At VILA, our culture is dynamic and we are constantly designing new collections planning campaigns and building still-stronger relations with our customers.

THE VILA STORE CONCEPT

The VILA store is an invitation to enter our universe and is designed from a Nordic point of view with natural materials like wood, steel, and stone. We have strived to create an inspiring atmosphere with focus on products, fashion, and trends. A cosy place with homey references, which invites the customers to stay a little longer.

A cosy place
that is almost like home

BEING A PART OF VILA

“We are passionate about being the best at what we do and over the years we have built a strong and feminine fashion brand, which I am very proud to be a part of. In VILA, we find great value in sharing our experiences and success with each other - we want to talk with each other, not about each other.

When finding new partners, surely, we have a system and some brand related frames all partners must act according to in order to be a part of the VILA brand, - but beside that, we very much trust in the power of “freedom with responsibility” in our relationships with our partners. This way we know that we will achieve great results together.” 

Erik Weibel, Brand Director, VILA

NOT JUST A FRANCHISEE – BUT A PARTNER

We believe in building strong relationships. Therefore, we do not only have franchisees, but see you as a partner. 
We believe that a big part of our success comes from sharing our knowledge between VILA and our partners.

Enthusiasm & Passion

Passion is key when it comes to establishing a successful business, - and we expect your passion is to run a detail business. We trust that you have something valuable to contribute with through your managing style as well as your encounter with VILA’s end-user. Also, your enthusiasm has a positive effect on your staff members to achieve the daily sales goals.

Experience & Knowledge

As a partner your main task is to run the store efficiently. Therefore, we expect that you have practical experience and a strong know-how about the detail business. This means that sales and service come naturally to you and you have at desire to lead and motivate your staff.

The Investment

A typical investment level required is in the region of 800.000 DKK – 1.500.000 DKK (approx. 100.000€ - 200.000€). However, for each new partner the actual investment level will differ based on a number of factors, e.g. size of the store, location, etc.

INDEPENDENT, BUT NOT ALONE

As a VILA partner you will manage and be responsible for your own store, but our professional teams will always 
be ready to support you in the beginning, as well as when the everyday business is up and running.

The application process
STEP BY STEP


APPLICATION & REVIEW 

· Send your application to retail@vila.com. 
· VILA will contact you after having reviewed your application. 
· If your application gets through our approval process you
will be contacted by our Retail Country Management.  

2

PERSONAL INTERVIEW AND BUSINESS PLAN

· You will be invited to the VILA headquarters in Denmark
· You will be introduced to our BESTSELLER Cooperation Agreement
· A business plan will be prepared 

3

APPROVAL

· BESTSELLER Cooperation Agreement will be signed
· A financial plan will be presented
· Locations are being sourced

4

GRAND OPENING

· Completion of real estate lease 
· Store construction
· Partner training
· Selecting and buying the right product package
· Planning the local marketing activities for the opening
· GRAND OPENING