MEET SOPHIA ROE

At VILA we love Danish Sophia Roe’s personal taste in style and her eye for details. On roediary.com she posts her minimalistic and ever so cool universe covering outfits, interior inspiration, travel guides and so much more. We tracked Sophia down and had her finish 10 of our burning questions....

The reason I love what I do is…
I love to express myself visually and to be creative. I’ve been blogging now for 2 years and worked with a bunch of cool brands and met so many nice people. I love how I don’t know what’s next and how ‘a day at the office’ can change on a daily basis.

When I was little I wanted to be…
An interior designer. I’ve always loved being creative and express myself in a visual way. As a child I drew sketches with crazy big houses and made thousands of collages with clippings from my mom’s magazines. I would also play dress up, steal my mom’s red lipstick and ask her to take photos of my outfits which ironically are what I’m doing now. I guess I’m living out my childhood dream!

If late, I cut my morning routine by doing…
I’d skip the makeup and put on something that I know works. Like a pair of jeans and a t-shirt.

My secret beauty trick is…
To moisturize your skin properly before doing makeup, drink lots of water, use healthy oils and never skip your daily vitamins. 

In my handbag you'll find…
Beside my wallet, keys and phone, you’ll always find earphones, Lucas’ Papaw Ointment Lip Balm, La Mer Moisturizing Soft Cream in miniature, a cream blush from Mac to freshen up and a red lipstick in case of emergencies!

On nothing-to-wear days I'll be wearing
Something black with a grey sweater, a leather jacket and pair of white sneakers. Very comfy and boring actually.

You can never have too many…
Jackets! My boyfriend thinks I’m crazy for owning so many. I got my own clothing rag, but I’m always trying to sneak some of my jackets over to his closet due to the lack of space in my own. 

My best piece of life advice is…
To always tell the truth, remember to laugh and be respectful to others.

My secret celebrity crush is…
Jane Birkin and Bianca Jagger in their younger days. They were both so effortlessly cool!

The last song I listened to was…
Something from my ‘Disco’ playlist on Spotify!

3 VILA styles I favor right now…
The ‘Vipen’ skirt, 'Viclira top' and ‘Vista leather bomber'

Shop Sophia's favourites >

LATEST ON @SOPHIAROE